"Too cool for school" is an international chain makeup brand with many sales offices around the world. The brand image embodies originality, experimentation, artistic sensibikities, the fresh, and rebellious. "Too cool for school" defines "school" as "a group of school", which means a group of people who have unique tastes and want to show their own style. In order to create a brand image that is different from traditional cosmetics, "too cool for school" is happy to collaborate with artists in different fields to enhance the brand's interest and sense of identity.